WHAT ARE EMOTIONAL VISUALS?
They’re the kind of images that don’t just show something – they say something. Emotional visuals connect on a deeper level. They carry mood, tone, and intention of the project. They make people feel something – calm, curiosity, desire, trust – often before they even realize it.
It’s not about filters or flashy effects. It’s about creating visuals that are honest but outstanding and memorable. Whether through photography, retouching, or AI-enhanced imagery, that’s always the goal: not just to make it look good—but to make it feel right.
HEY, I’M MARC PERINO
If you want to dig deeper about who I am and what I do you can do that here on my ABOUT page. I work with brands and other creatives to shape how they look – but more importantly, how they feel.
Every brand already has something to say – sometimes it just needs help saying it better. Sometimes that means polishing what’s already there. Sometimes it means building something entirely new. I take it – photos, graphics, ideas – and refine them into something sharper, clearer, more aligned with your brand.
CREATE WHAT’S MISSING
When something’s not there yet, I help build it. That might mean shooting new photos, art directing a photographer on set, or creating imagery from stock or AI tools. Whatever the source, the process is guided by a clear sense of your brand’s tone and goals. It’s not about throwing visuals together – it’s about crafting the right ones, on purpose.
CHRISTIAN LERCH WEBSITE
In this case I had to create a complete new website for actor, writer and director Christian Lerch. His original website was just a bunch of loose icons that were linked to his social media accounts.
After a very short period of accessing the concept it became clear that there was not enough existing photography to work with at all. Since his original briefing was imagery that was reminiscent of old Jacques Tati movies we decided to send him to his trusted photographer Nils Schwarz.
I instructed both of them to create some new images where he could literally act out his »inner Jacques Tati« with silly poses and hilarious costumes and weird props in front of a neutral white background.
After the shoot we selected the best poses and I digitally extracted him from the background (including shadows) and retouched the images in Adobe Photoshop manually and with the help of some AI plugins. Here and there I added a little sprinkle of AI-generated elements to enhance the images with Adobe Firefly and Magnific AI.
The final cutout images were placed on colorful backgrounds to enhance the positive and loose comedic creativity he touched upon while releasing his »inner Jacques Tati«.
»ATROCITY« PITCH DECK KEY VISUAL
When I was approached by Tandem Film & StudioCanal to create a pitch booklet for a TV series called »ATROCITY«. The intent of the booklet was to present the project to potential investors and distributors in order to raise funds for an international production.
The story took place in a fictional country in Africa and a second storyline was set at the international court in The Hague – so visually there was a lot to draw from.
After a few discussions and a briefing we were going on the hunt for interesting photography and grabbed literally thousands of images from international movies that reflected the mood of the story. We think we were on a fascinating visual journey that echoed the cold bureaucratic world of the court in The Hague vs. the rough and lawless imagery of a failed state with a dictator in power.
In Adobe Photoshop I started to create a key visual for the pitch deck and assembled dozens of pages with compelling composite backgrounds where the text would be placed on at a later stage.
In this case the challenge was to create something out of thin air and still deliver a visually striking image that immediately transports you into the heart of the story.
ELEVATE WHAT YOU ALREADY HAVE
You don’t always need to start from scratch. Often, the raw material is already there – it just needs a little polish. I retouch, reframe, and rework existing visuals to bring out their full potential. It’s about making sure everything feels intentional, professional, and cohesive – so your brand doesn’t just look good, it feels right
»TRUST ME« TV SHOW
In the case of the BBC TV show »TRUST ME« the original key visual was rather dark and a little dull which did not represent the look of the show. Therefore I asked the production for more images from the unit still photographer of the show. After they provided us the new footage I made a composite which was brighter and had a more positive outlook and made their main actress literally shine.