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Marc Perino Marc Perino

USING AI TO RECREATE A FAKE BEER AD

When I was driving my father to a doctor the other day I passed a huge billboard with a beer advertisement for »Benediktiner Weissbräu«. Back at home I tried to (re)produce it in Midjourney AI and Photoshop to see what is possible today. This is a case study to see how AI is slowly creeping into every aspect of our creatives lives…

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Marc Perino Marc Perino

USING AN iPHONE FOR »PROFESSIONAL« PHOTOGRAPHY?

Using an iPhone for »professional« photography seemed unthinkable a few years ago. And in some photographic genres it still is – but in some areas the smartphone might oust a professional camera. Unless the manufacturers – especially Apple – change ONE thing! What that is I explain in this article…

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Marc Perino Marc Perino

DON’T FIX IN POST…UNLESS YOU REALLY, REALLY HAVE TO!

Why is Batman slapping Robin? Because Robin wanted to fix a problem in Photoshop which could have been solved on set in a minute. When I hear the words »We’ll fix it in post!« on a set I regularly want to become Batman and slap somebody. Read here why and what my »1 vs 10 minute rule« is…

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Marc Perino Marc Perino

WHAT IS THIS BLOG ALL ABOUT?

I get asked technical & design questions by a lot of people and I am always willing to share my knowledge with them. Sometimes I wish I could just send them a link with a blog post where everything is explained. So – in a way – you might consider this blog an act of self-defense…

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Marc Perino Marc Perino

WHO AM I? AND WHY?

You might have never heard of me but if you are reading this teaser text you seem to want to know more about me. In this short article I pose the existential question »Who Am I?« and tell you why my tagline is called »specialized in everything«...

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