HANK SOENKE HANSEN
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Commission art direction, web design, branding & key visual
Kunde Hank Soenke Hansen, Switzerland
Retouching & Compositing Marc Perino
Art Director Marc Perino
Location Berin, Germany -
Squarespace Version 7.1
Konzeption der Website
Web Design
Simple Logo Design
Digital Asset Management
Aufbereitung und teilweise Retusche des fotografischen Materials
Art Direction von Key Visual
CSS Formatierung für spezielle Design Anpassungen
Einarbeitung des Kunden in CMS von Squarespace
Erstellung von Social Media Assets für Facebook, Instagram
HINWEIS: Nach Abschluss des Projekts erhalten alle Kunden eine Schulung von mir, die sie in die Lage versetzt, ihre Websites selbst zu aktualisieren. Bedenke also, dass alles, was Du auf der Live-Website siehst, nicht unbedingt meine ursprüngliche Designarbeit widerspiegelt.
HAPPY BANANA PRO
In this case I had to create a new website for german cinematographer Hank Soenke Hansen. His old website was getting outdated year by year and we wanted something simple and bold for his relaunch.
When scouring his visual assets we quickly realized that we had a fairly recent photograph of him. It was a lighting test shot where he was a stand in for a photographer friend. BUT the copy of the image that he had was in a pretty low resolution of 1280x853 pixels.
So I used the newly introduced precision upscaler from Magnific.ai and upressed the photo to a usable size. Then I edited the photo in Photoshop using classic methods. I used my Retouch4me plugins because I knew afterwards I wanted to treat the image a little bit »rougher« and raised the contrast to make it look a bit like a Platon or Albert Watson photograph.
In principle we were ready to use it but in the final stages of delivering the website, Hank – my client – feared that he look too grumpy on the photo. Remember that it was a »test photo« back in the day. So using the latest AI technology with Nano Banana Pro in Photoshop we changed his face from »grumpy« to a more happy and approachable face. 🙂
additional assets for website & social media
