CHRISTIAN LERCH
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Commission art direction, web design, branding & key visual
Kunde Christian Lerch, Germany
Fotograf (key visuals) Nils Schwarz
Retouching & Compositing Marc Perino
Art Director Marc Perino
Styling Mo Vorwerck
Cast Christian Lerch
Location Munich & Berlin -
Squarespace Version 7.1
Konzeption der Website
Web Design
Digital Asset Management
Aufbereitung des gesamten fotografischen Materials
Art Direction von Key Visual Characters + Retusche & Compositing
extensive CSS Formatierung für spezielle Design Anpassungen
Einarbeitung des Kunden in CMS von Squarespace
Erstellung von Social Media Assets für Instagram, LinkedIn, Facebook, BlueSky
Erstellung von News blog Einträgen
HINWEIS: Nach Abschluss des Projekts erhalten alle Kunden eine Schulung von mir, die sie in die Lage versetzt, ihre Websites selbst zu aktualisieren. Bedenke also, dass alles, was Du auf der Live-Website siehst, nicht unbedingt meine ursprüngliche Designarbeit widerspiegelt.
CHRISTIAN LERCH WEBSITE
In this case I had to create a complete new website for actor, writer and director Christian Lerch. His original website was just a bunch of loose icons that were linked to his social media accounts.
After a very short period of accessing the concept it became clear that there was not enough existing photography to work with at all. Since his original briefing was imagery that was reminiscent of old Jacques Tati movies we decided to send him to his trusted photographer Nils Schwarz.
I instructed both of them to create some new images where he could literally act out his »inner Jacques Tati« with silly poses and hilarious costumes and weird props in front of a neutral white background.
After the shoot we selected the best poses and I digitally extracted him from the background (including shadows) and retouched the images in Adobe Photoshop manually. Here and there I added a little sprinkle of AI-generated elements to enhance the images with Adobe Firefly and Magnific AI.
The final cutout images were placed on bold colorful backgrounds to enhance the positive and loose comedic creativity he touched upon while releasing his »inner Jacques Tati«.
